About the Speaker
Fernando AnguloFernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.
Fernando will introduce you to all online communication strategies that will make your website rank higher and help you outperform the competitors. His company SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019. Effective SEO strategy is a foundation of successful market positioning, that will ensure your website is relevant for users and place your content at the top of the search results.
About the Workshop
SEO & Content Strategy
Participating in SEO (Search Engine Optimization) workshops will help you understand the importance and full potential of creating relevant content that is valuable for your website visitors. Fernando will cover up steps of successful SEO and positioning strategy, including:
-Increasing the visibility of a website -How to choose the right keywords
-On-page & Of-page SEO
-Link Building & Why is it important
-Content relevance and usefulness