Being small offers the opportunity to be nimble. But what tactics are going to ensure your online marketing gets results? Jim will navigate through three must-continue marketing methods from the past, three must-have marketing methods in the present, and the rocky shoals of the future of yacht charter marketing. He'll sail through tips and tricks about tried-and-true brochures, direct mail, and the telephone, do a deep dive into getting the most out of email, social media, and prospect targeting, and then offer a lifeline in the wake of the tsunami of Artificial Intelligence methods to come. Jim promises all further mangling of nautical jargon will be jettisoned.