About the Speaker
Bailey LewisBailey works with regional, national, and Fortune 500 clients on mind blowing content strategy projects, from definition through implementation.
As director of a content strategy at user experience consulting firm Truematter, Bailey oversees the content and writing initiatives for all UX projects. Her work is informed by researching and testing digital products with real users. She works with regional, national, and Fortune 500 clients on content strategy projects, from definition through implementation. A writer her entire career, Bailey advocates for straightforward, user-centric web content with the right words in the right place doing the right job. She regularly writes, speaks, and teaches about content strategy, writing for the web, usability, user experience strategy, user research, and user testing.
About the Workshop
Attendees will leave the conference with a deep understanding of effective digital content strategy and how to implement content best practices in a web site or an app. Bailey will hold a two workshops on content hot topics:
Clicks and Eyeballs Are Not Enough: Content Interactions, the Foundation of Successful Booking Platforms: Implementing effective digital content strategy plan - creating content that will convert leads into customers - how to stop customers from abandoning your website
The Never-Discussed Secret of All Successful Sites and Apps: Creating Strong Content Interactions; Key components of all successful web sites - discovering possibilities of clear content interactions - motivating customers to get through to the final booking screen