Don’t wait for opportunity, create it
Andrea is a marketing expert, CMO, and founder with over a decade of experience helping brands grow and connect with their audiences. She simplifies marketing for businesses and entrepreneurs, making it easy to stand out in competitive industries. Through her women’s yachting platform, Yacht Femme, and her role as Chief Marketing Officer at Beatlibrary, Andrea offers powerful support in digital strategy, content creation, branding, lifecycle marketing, and community building. Self-taught in marketing after a successful start in architecture and yacht design, she combines creativity with data-driven strategies that drive real growth. Whether launching a brand, scaling a community, or embracing new tech like AI, Andrea helps businesses transform their presence and turn engagement into lasting success.
x2 Workshops

About the
Workshop

Data-Driven Creativity: Bridging Branding and Analytics for Business Growth

In today's competitive landscape, successful marketing requires more than just creativity—it demands a strategic fusion of innovative branding and data analytics. In this workshop, Andrea Tagliaferro, will unveil how integrating data-driven strategies with compelling brand narratives can propel business growth. Drawing from her extensive experience in architecture, yacht design, and digital marketing, Andrea will demonstrate how to craft marketing strategies that are both visually captivating and analytically sound.


Key Takeaways:

  • Strategic Branding: Learn how to develop a unique brand identity that stands out in saturated markets.
  • Data-Driven Decisions: Discover how to set up efficient data infrastructures that inform real-time marketing decisions.
  • Integrated Marketing Strategies: Gain insights into creating cohesive marketing plans that align branding, data, and automation.



By the end of this session, attendees will have a clear roadmap to transform their marketing approach, leveraging both creative and analytical tools to achieve sustainable growth.

Sponsors & Partners Sponsors & Partners

Summit brings together numerous yacht charter experts from all over the world, with an aim to exchange ideas and experiences to enchance their overall business performance. By sponsoring the event, you are presented with a unique opportunity to promote your company to a large number of charter professionals. Be recognized as a contributor to the development of the yacht charter industry. To learn more about participating in this global event as a sponsor, contact us at your convenience, and we will provide you with all the information about our tailor-made sponsorship programmes.

 

Interested in more details?
Let's chat!

info@bookingmanagersummit.com
+385 1 3773 951
MMK SYSTEMS d.o.o.
Radnička cesta 52, Tower R2
10000 Zagreb, Croatia