Don’t wait for opportunity, create it
Andrea is a marketing expert, CMO, and founder with over a decade of experience helping brands grow and connect with their audiences. She simplifies marketing for businesses and entrepreneurs, making it easy to stand out in competitive industries. Through her women’s yachting platform, Yacht Femme, and her role as Chief Marketing Officer at Beatlibrary, Andrea offers powerful support in digital strategy, content creation, branding, lifecycle marketing, and community building. Self-taught in marketing after a successful start in architecture and yacht design, she combines creativity with data-driven strategies that drive real growth. Whether launching a brand, scaling a community, or embracing new tech like AI, Andrea helps businesses transform their presence and turn engagement into lasting success.
x2 Workshop

About the
Workshop

Data-Driven Creativity: Bridging Branding and Analytics for Business Growth

In today's competitive landscape, successful marketing requires more than just creativity - it demands a strategic fusion of innovative branding and data analytics. In this workshop, Andrea Tagliaferro, will unveil how integrating data-driven strategies with compelling brand narratives can propel business growth. Drawing from her extensive experience in architecture, yacht design, and digital marketing, Andrea will demonstrate how to craft marketing strategies that are both visually captivating and analytically sound.


Key Takeaways:

  • Strategic Branding: Learn how to develop a unique brand identity that stands out in saturated markets.
  • Data-Driven Decisions: Discover how to set up efficient data infrastructures that inform real-time marketing decisions.
  • Integrated Marketing Strategies: Gain insights into creating cohesive marketing plans that align branding, data, and automation.



By the end of this session, attendees will have a clear roadmap to transform their marketing approach, leveraging both creative and analytical tools to achieve sustainable growth.

Sponsors Sponsors

Summit offers a unique platform for companies looking to gain visibility in the yacht charter industry. Summit Sponsors, benefit from the opportunity to showcase their brand to a global audience of charter professionals and industry leaders. Booking Manager Sponsors are key contributors to the growth and innovation of the yacht charter sector.

 

 

Partners Partners

Our Partners play a vital role in shaping the Summit experience. We collaborate with leading associations, and service providers from around the world to support the exchange knowledge, ideas, and best practices. Booking Manager Partners play a key role in elevating the overall standards of the industry and help create lasting value for the global charter community.

 

Interested in more details?
Let's chat!

info@bookingmanagersummit.com
+385 1 3773 951
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10000 Zagreb, Croatia