His mission to help marine businesses break free from commodity marketing. His philosophy is simple: when you sell the layout, you compete on price. When you sell the brand, you own your market. Art combines his real-world experience on the water with strategic positioning frameworks to transform marine businesses from "just another option" to the obvious choice.
Strategic Positioning: Discover how to find your unique lane in a crowded market instead of competing on price
From Commodity to Category Leader: See real examples of marine brands that transformed from "just another option" to the obvious choice
The Anchor Framework: Learn a practical system to align your messaging, visuals, and customer experience around what makes you different
By the end of this session, attendees will have a clear roadmap to differentiate their charter business and attract customers who choose them for who they are not just their price point.
Summit offers a unique platform for companies looking to gain visibility in the yacht charter industry. Summit Sponsors, benefit from the opportunity to showcase their brand to a global audience of charter professionals and industry leaders. Booking Manager Sponsors are key contributors to the growth and innovation of the yacht charter sector.
Our Partners play a vital role in shaping the Summit experience. We collaborate with leading associations, and service providers from around the world to support the exchange knowledge, ideas, and best practices. Booking Manager Partners play a key role in elevating the overall standards of the industry and help create lasting value for the global charter community.
