With over 20 years in the marine industry, Josie Tucci has driven substantial revenue growth and enhanced customer satisfaction through innovative strategies, significant fleet expansions, technological advancements, and sustainable charter experiences at MarineMax, Sunsail, and The Moorings.

Josie Tucci has a distinguished career in the marine industry, with over 20 years of experience, and significant roles at MarineMax, Sunsail, and The Moorings. Her innovative strategies have expanded agent networks, boosted sales team productivity, and enhanced customer satisfaction, driving substantial revenue growth.

Tucci played a key role in expanding The Moorings and Sunsail, adding 78 new vessels worth $70 million to their fleet in the British Virgin Islands. She advocates for leveraging technology to enhance customer experiences and has focused on creating sustainable, eco-friendly charter experiences, reducing environmental impact while ensuring comfort and safety.

x2 Keynotes

About the
Workshop

Beyond Products: How to Influence Decisions and Build a Lifestyle Brand That Sells

In a market where trust and emotion drive buying decisions, brands that connect on a deeper level don’t just sell - they lead.

  • Turn Reviews into Revenue: Learn how to leverage guest feedback and long-form reviews to drive trust and influence buying decisions.
  • Differentiate or Disappear: Discover strategies to position your brand uniquely and avoid being seen as just another commodity.
  • Create Emotional Loyalty: Use storytelling, service, and social proof to form lasting emotional connections that drive repeat business.
  • Command Premium Prices: Understand how a strong brand presence reduces acquisition costs and supports premium pricing.
Charting the Exit: How to Sell When the Charter Days Are Over

Just because a yacht’s charter days are over doesn’t mean its value is. In fact, with the right positioning, storytelling, and strategy, a post-charter yacht can become a sought-after private vessel. Explore how to turn charter retirement into a high-impact resale opportunity.

  • Reframe the Narrative: Learn how to position a former charter yacht as a well-maintained, adventure-ready vessel with a story worth owning.
  • Enhance Perceived Value: Discover upgrades, cosmetic tweaks, and presentation strategies that shift perception from "used" to "unique."
  • Target the Right Buyer: Identify ideal audiences, from first-time yacht buyers to seasoned owners seeking a deal, and tailor your messaging accordingly.
  • Avoid the Fire Sale: Learn pricing strategies and timing techniques to protect margins and ensure profitable exits.

Sponsors & Partners Sponsors & Partners

Summit brings together numerous yacht charter experts from all over the world, with an aim to exchange ideas and experiences to enchance their overall business performance. By sponsoring the event, you are presented with a unique opportunity to promote your company to a large number of charter professionals. Be recognized as a contributor to the development of the yacht charter industry. To learn more about participating in this global event as a sponsor, contact us at your convenience, and we will provide you with all the information about our tailor-made sponsorship programmes.

 

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