Sofija Ana Zovko is an editor, translator, and director of the company s.wordfish

Upon completing a postgraduate degree in Creative Writing at the University of Oxford, she founded s.wordfish out of a desire to introduce a new approach to copywriting, editing, and translation. s.wordfish offers creative language solutions for brands and companies.

The services include translation, editing, content writing, content improvement, and creative consulting. Using creative writing tools and skills, s.wordfish helps brands develop their language, identity, and story.

x1 Beginner Course

About the
Workshop

Creative Language Solutions for Branding

When considering how to present your brand, an often-overlooked aspect is the language and tone used. There is a difference between whether you, as a company, are selling kitchen appliances or luxury yachts. This distinct difference should be reflected in the tone used for communications, marketing, and branding.

The question to ask yourself is, what tone are you trying to emulate for your brand? How can you develop a brand “dictionary”? In this talk, we look at the way language can aid branding and the best creative tools to use when developing your brand language.

Sponsors & Partners Sponsors & Partners

Summit brings together numerous yacht charter experts from all over the world, with an aim to exchange ideas and experiences to enchance their overall business performance. By sponsoring the event, you are presented with a unique opportunity to promote your company to a large number of charter professionals. Be recognized as a contributor to the development of the yacht charter industry. To learn more about participating in this global event as a sponsor, contact us at your convenience, and we will provide you with all the information about our tailor-made sponsorship programmes.

 

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